When considering an expansion into the international marketplace, you must make three basic decisions: (1) which market to enter, (2) when to enter that market, and (3) on what scale to enter the market. Once a decision has been made to enter the international marketplace, then which mode of entry needs to be used?



  1. View the video, “Born Global” to learn how smaller businesses are breaking into the global market faster than many large corporations.
  2. Research the local business you selected in Workshop One and identify a new international marketplace that local business could enter.
  3. Prepare an entrance strategy for this business that includes three basic decisions used to enter the market.
  4. Write a three to four page paper using proper spelling, grammar, and APA formatting.  Include a title page and a reference page having at least three references.  The title and reference page do not count toward the page count.
  5. When you have completed your assignment, save a copy for yourself and submit a copy to your instructor using the Dropbox by the end of the workshop.

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