Use and follow APA style for this assignment.


Web AssignmentHill-Rom is a leading B2B firm that dominates a niche in the healthcare industry.

Go to, andanalyze the product and services offered to hospitals by this firm.

1. Using theoretical aspects included in Chapter 12, explain the buying process for a hospital that might beinterested in this product.

2. Describe how Hill-Rom products or solutions might reduce the total cost-in-use for a hospital (B2B application).

3. Describe how Hill-Rom might also reduce the total cost-in-use for a consumer (B2C application).

4. In reviewing the marketing techniques on this website, is Hill-Rom effectively reaching its target market(s)? Usingexamples from the website, substantiate your position with an eye on all four elements of the marketing mix.

Your response should be a minimum of three pages, double-spaced. References should include your textbook plus aminimum of one additional credible reference. All sources used, including the textbook, must be referenced; paraphrasedand quoted material must have accompanying citations. All references and citations used must be in APA style.

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