Discuss the brand effectiveness from a marketing perspective of “Red Sox Nation.” Why is this concept appealing to its customers?…

Discuss the brand effectiveness from a marketing perspective of “Red Sox Nation.” Why is this concept appealing to its customers? Who are its customers –demographic, geographic, economic, etc., Is there any competitor offerings that are similar? How can this concept grow and expand? What does the customer get when they become a member of Red Sox Nation? How does the Internet play specific roles in promoting, nurturing and advancing this marketing concept?

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