The authors of these articles are researchers and professionals that
have shared or experimented with ideas that demonstrate potential to improve the industry. As a professional in the
industry, it is in your best interest to review the literature and trends. This provides you with the opportunity to read
about what was successful and how they accomplished it. Plus, it allows you to analyze what was unsuccessful, how
you can improve it, or at least not repeat the mistakes of others. Use these skills to contribute to research papers and
other scholarly writing. If you have not already, hopefully you will contribute to the industry by publishing an article and
sharing with your community of peers. As you read the article, consider the following questions: How could the topic
of this article apply to your personal or professional life? How could it apply to an organization you have observed?