The Competition

For this portion of the Course Project, you will compare your Product or Service (submitted in Lesson One) to the Competition.  Please use the Competitive Analysis Worksheet (see Table 7.1 on page 137) as a guide to get you started with this process.

The First Step is to find the Competition.  Who will be your number one competitor?  Number two?  Do some investigative work to determine who your top competitors will be.  If your product is completely unique and you do not have any competition at all, you will need to research the “closest” thing in order to understand the process.

Once you have done this, use the Competitive Analysis Worksheet to compare your Product or Service with two Competitors.  Be sure to tailor this Worksheet to make sense for your Product or Service.  You should have at least Five (5) aspects of comparison between the two listed.

 

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