Assignment: The Role of the Leader

  The Role of the Leader (21 percent)

students have learned about leaders and leadership.  Leaders are social architects who design an organizational environment that encourages a desired range of social behaviors in an effort to meet the organizational goals set forth.  Social architects create vision and strategic direction, shape culture and values and lead change. 

This assessment is designed in a way that students can demonstrate knowledge of the material covered in weeks 1 – 4 and apply leadership concepts and ideas to a real-world situation.  Students will delve into the details of the case study and the course readings but must also look at the situation from a strategic point of view since Dunn wants a sustainable business.

Required Elements to include in Paper :

In this assessment, you will act as Joseph Dunn, the leader of Dunn’s Ski Emporium.  You want to purchase The Deli, so there is a lot of work to do before entering into the possible addition of a business you know nothing about.  As Dunn, you will develop a leadership plan (not a business plan) writing from a leader’s perspective.  So, you ask, what it means to write from a leader’s perspective?

Writing from the leader’s perspective means you will approach Dunn’s vision through the people centric viewpoint of the leader. You are focused on how the two businesses will meet the vision through the decision making flow and grouping of people within the organizations.  How do you best use the people to meet your vision?  Even though it is tempting to write in the first person, a plan is written in the third person in which a story will unfold.  Dunn is essentially telling a story of how he is going to purchase the Deli and bring George and the business in as part of the Dunn Ski Emporium.  Dunn will need to figure out how he is going to combine these two businesses and use his leadership skills to do so.  Remember, you are writing from the leader’s perspective and are not solving problems but literally creating and developing an environment in which problems will be resolved by those who make the business run.

Dunn plans on designing an organizational structure that fulfills his vision, one that he believes George has for The Deli, and one that will fulfill its mission.  The organization must be open to change and possess a culture that empowers its employees to follow the vision created.  Like all good social architects, the building must start with a design that suites the purpose of the business and seeks to make it the best building for the job. The entire paper is the plan.  Students are expected to be creative but realistic in developing pieces of the plan.  For example, feel free to assign names and roles to the people in the business.  In being creative students may not change the facts in the plan. Dunn will provide the plan to George Atkins once Dunn sits down with him to begin negotiations, so the plan must be polished.  Also to make sure questions can easily be addressed, Dunn is going to write in the active voice and support the reasoning behind his ideas.  Dunn wants to demonstrate a thorough knowledge of the leadership material, so a wide range of the readings will appear in the plan.

Dunn has created an outline for the plan and has determined the following headings or steps to use:

1)      Introduction paragraph in which purpose of the plan is explained and How Dunn’s approach to designing the plan is appropriate to his role as a social architect in the organization

2)      Evaluate the organization’s purpose and goals.  For example, what does the business do to make money? what is required in terms of the type of people who need to run the day-to-day operations? Discuss the critical elements that must be in place for Dunn to be successful in this new venture.

3)      Develop vision and mission statements;

4)      Design an organizational structure including an organizational chart that compliments the business purpose and its purpose when the merger takes place.  Evaluate the key  people like George Aitkin’s role in Dunn’s plan and how the decision making and placement of people would make the business flow;

5)      Design an organizational culture that complements the organizational structure, business(es) purpose, and supports Dunn’s vision (use the OCAI to help in your selection);

6)      Assess the environment for change in your plan.  For example, is there a mechanism built in to the organizational structure and culture to facilitate change?  Joseph Dunn as a change agent for the business environment?  What steps should Dunn take for short-term change?  For long-term change?

Within the steps of the plan, Dunn will analyze the following elements of leadership.  In covering these steps, it is necessary to perform an analysis in terms of how and why steps are taken.  Students are not covering the topics superficially but are required to use the course readings to explain the detail:

1)      Joseph Dunn as a social architect

2)      Joseph Dunn as an individual – be sure to include what Dunn can do to enhance his role as leader?

3)      Joseph Dunn as a change agent for the business environment?  What steps should Dunn take for short-term change?  For long-term change?

4)      George Aitkin’s role in Dunn’s plan;

5)        Based on your leadership plan, discuss how Dunn might integrate the role managers have to strengthen his vision. 

6)      Discuss the critical elements that must be in place for Dunn to be successful in this new venture.

Required Formatting of The Plan:

  • Since this is a plan, students are able to write single, spaced with a double space between paragraphs. 
  • Use 12-point font, and three -five pages in length including diagrams.
  • Title page with your name, the course name, the date, and instructor’s name;
  • Use headings as indicated;
  • Reference page;
  • Summary that provides the key points of Dunn’s plan;
  • Writing is expected to be clear and concise;
  • Write in the third person;
  • Use APA formatting for in-text citations and reference page.  You are expected to paraphrase and not use direct quotes. Deductions will be taken when direct quotes are used and found to be unnecessary;
  • Outside resources may be used but the majority of the support will come from the course readings with a wide array of readings used;
  • Submit the paper in the Assignment Folder. 





Case study files

Assignment 1: Dunn’s Ski Emporium

Joseph Dunn created Dunn’s Ski Emporium. In business for twenty-five years, Dunn’s Ski Emporium is known for its state of the art ski equipment an
d repairs. It offers moderate prices to skiers in the bustling town of Vail, Colorado. The sports store has a cozy ambiance, with a Western décor and a two story fireplace with large windows that overlook the Rocky Mountains. Catering to skiers, the sporting goods store helps many skiers with their broken or challenged ski equipment. They specialize in hourly turnaround times on repairs and one day pick up adjustments on new equipment. This fast service has set Dunn’s sporting goods store way above their competitors in the area for return business both from locals and visitors. Skiers can ski right to their door and leave from their back door to get back on the slopes. The staff is friendly, knowledgeable, and local. Most of them work year round.

Dunn has decided to expand his business. For some time, Dunn noticed that the Deli next door picks up a lot of his business from the waiting repair customers and he has seen the Deli customers step in to purchase gloves, goggles, and other merchandise after eating at the deli. The Deli would make an interesting addition to his future business plans. The Deli, like Dunn, has always done a brisk business especially in season. Designed in a similar western motif Dunn thought he would be able to expand easily to include the Deli into his Emporium. The cross traffic might even increase business. However, Dunn knows nothing about the Deli business. The deli’s owner, George Atkins, knows and loves his business a great deal.

Dunn has known George for years and he is aware that he is thinking of retiring in the next few years. If he buys the Deli now and can get George to stay on at the Deli, George could train and mentor a new managerial staff comprised of some of his local staff and return employees who work the seasonal rush. The trick to the mergers success would be to get everyone on board including George. Dunn wondered how he could ensure George’s best efforts to make the transition stable while Dunn’s Ski Emporium grows. He cannot help but wonder how he would feel if he were no longer in charge of his own company. The future is bright for both businesses and Dunn wants to keep it that way.

Dunn has decided that his best-selling point to George is to design an organizational structure based on George’svision and mission. The design will have to feature and utilize George and his employees to the best of thecompany’s advantage while empowering and allowing the staff at the Deli and Dunn’s to grow the business.


Student are to create vision and mission statements that are positive, short and motivating for the follower.Students are also expected to designing an organizational structure that is people centric and forward thinking notmanagerial in focus. (process procedures etc). The plan will interface the culture to support the structure. The culture should show ways and explanations as to how new employees will be brought into the business and how the two companies will blend old with new. Mentoring: George’s participation and must be addressed as well.

As part of drawing up plans to present to George, you have to create vision and mission statements that are positive, short, and motivating for followers. You want to design an organizational structure that is people centric and forward thinking, not managerial in focus (process, procedures, etc). Although you are confident in promoting the same culture that stands for the emporium, Dunn understands that he must interface the culture to support the structure especially since new employees will be brought into the business and the two companies will blend old with new. You know that to make this plan work, George’s participation is crucial.


Rubric Name: Written Assignment (21%)








Critical Thinking/Reasoning

7.35 points

demonstrates a high degree of critical thinking, is consistent in accurately interpreting questions & material; provides solid assumptions, reasoning & claims; thorough analysis & evaluation with sound conclusions

6.25 points

shows good critical thinking; accurately interprets most questions & material; usually identifies relevant arguments/reasoning/claims; offers good analysis & evaluation with fairly sound conclusions

5.51 points

shows occasional critical thinking; questions & material is at times accurately interpreted; arguments/reasoning/claims are occasionally explained; offers fair analysis & evaluation with a conclusion

4.78 points

shows little critical thinking, misinterprets questions or material; ignores or superficially evaluates; justifies little and seldom explains reasoning; draws unwarranted conclusions

4.04 points

lacks critical thinking consistently offers biased interpretations; ignores or superficially evaluates; argues using poor reasoning, and/or unwarranted claims

Application of Concepts/Development

7.35 points

arguments or positions are well-supported with evidence from the readings/experience; ideas go beyond the course material and recognize implication and extensions of the material and concepts

6.25 points

arguments or positions are mostly supported by evidence from the readings and course content; ideas presented demonstrate student’s understanding of the material and concepts

5.51 points

arguments are more often based on opinion or unclear views than on position grounded in the readings of material or external sources of material

4.78 points

arguments are frequently illogical and unsubstantiated; student may resort to ad hominem attacks on the author instead of making meaningful application of the material

4.04 points

arguments lack meaningful explanation or support of ideas

Attention to Instructions

3.15 points

demonstrated full understanding of requirements; responded to each aspect of assignment

2.68 points

demonstrated understanding of requirements; missed one minor aspect of assignment

2.36 points

demonstrated some understanding of requirements; missed a key element or two minor aspects of assignment

2.05 points

failed to show a firm understanding of requirement; missed two key elements or several minor aspects of assignment

1.73 points

did not demonstrate understanding of assignment requirements

Clarity; including grammar

2.1 points

writing is clear and easy to follow; grammar and spelling are all correct; formatting gives a professional look and adds to readability

1.79 points

most ideas are presented clearly; occasional spelling and/or grammar issues

1.58 points

wordy; some points require rereading to understand fully; more than an occasional spelling and/or grammar

1.37 points

unclear and difficult to understand; frequent spelling and grammar issues

1.16 points

largely incomprehensible writing/poorly written in terms of mechanics and structure

Adherence to APA (6th ed.)

1.05 points

no APA style errors

0.89 points

attempts in-text citation and reference list but 1 or 2 APA style errors are present

0.79 points

attempts in-text citation and reference list; APA style errors are present; inconsistencies in citation usage can be found throughout the document

0.68 points

attempts either in-text citation or reference list but omits the other

0.58 points

no attempt at APA style

Overall Score

18.9 or more

16.8 or more

14.7 or more

12.6 or more

0 or more





































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