This week we begin to focus on the marketing mix, and marketing mix planning begins with developing an offer that brings value to customers. At the heart of this offer is your product/service.
Main Discussion Post:
Using the product/service chosen in Unit 1 and the marketing strategy you developed in Unit 2 complete the following:
- Identify the type of product/service (convenience, shopping, specialty, unsought), and explain in your own words what marketing considerations need to be made for your product/service based on this product classification.
- Determine the most important decisions you will make in developing your product/service compared to your competition (product attributes, branding, packaging, labeling, product support services). Explain how this supports your marketing strategy.
Your main post on the discussion must be submitted. The post should be 2-3 paragraphs in length (or at least 250 words