What are the differences between how firms enter or should enter foreign markets in terms of indirect and direct exporting? Describe the various strategies [regarding market entry, product features, product pricing, distribution channels, and marketing communications] that are employed to market products with which you are familiar to various targets in the global marketplace and why those strategies are used.
What do you perceive to be major differences between Local and Global marketing?
In what facets of marketing strategy and marketing programs do you see the greatest differences between how products are or should be marketed Locally and Globally? Why are these differences important?
What ethical issues are important and related to the foreign marketing of products and how might they be handled?