marketing questions

  • What are the differences between how firms enter or should enter foreign markets in terms of indirect and direct exporting? Describe the various strategies [regarding market entry, product features, product pricing, distribution channels, and marketing communications] that are employed to market products with which you are familiar to various targets in the global marketplace and why those strategies are used.
  • What do you perceive to be major differences between Local and Global marketing?
  • In what facets of marketing strategy and marketing programs do you see the greatest differences between how products are or should be marketed Locally and Globally? Why are these differences important?
  • What ethical issues are important and related to the foreign marketing of products and how might they be handled?

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