Ashford 6: – Week 5 – Discussion 1
(remember the business is drycleaning)


Market Analysis

Identify three sources of data for your market research about your business idea and the industry.  How do you know there is a sufficient demand for your product or service?  Respond to at least two of your classmates’ postings and suggest other sources for their market research.

Carefully review the Discussion Forum Grading Rubric for the criteria that will be used to evaluate this Discussion Thread.

Ashford 6: – Week 5 – Discussion 2


Intellectual Property

As you continue to screen venture opportunities, is intellectual property an element to be included in the venture screening process?  Why?  Provide a rationale for your position.  Respond to at least two of your classmates’ postings.

Ashford 6: – Week 5 – Assignment


Elevator Talk Presentation


An elevator talk or speech is generally a 30-second overview of your business concept. It is used to quickly communicate your business idea in a chance meeting or phone call. Develop a five-slide PowerPoint presentation, not including the title and reference slides, to illustrate your elevator talk or speech. Include the actual elevator talk presentation in the notes section. Explain how you will break the ice with a prospective client or investor and give examples of ice breakers. Compose a statement designed to make them care about what you do. Explain how you will leave them wanting more. Describe your call to action.

Your presentation must include a title slide that includes the following:

  • Student’s name
  • Course name and number
  • Title of presentation
  • Instructor’s name
  • Date submitted 

Your presentation should be formatted in APA style as outlined in the Ashford Writing Center. Utilize at least three scholarly sources, in addition to the text, to support your points.


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