PROMOTIONAL/PERSUASIVE LETTER – LETTER PROMOTING KAMLOOPS FOR BUSINESS

ASSIGNMENT TOPIC:
Letter Promoting Kamloops for Business
Your city officials work hard to attract businesses that are considering expanding or relocating entirely from another province to Kamloops. Your office has services and resources that reach out to these companies and oversee the incentive programs to both new and established businesses.
Task:
As an assistant in the communications office for the City of Kamloops, you play an important role in reaching out to companies that want to expand or relocate to your area. Research the business pages on the city of Kamloops website. Review the reasons why a business would find it desirable to relocate here. Summarize these reasons in a standard business letter that will be sent to business executives throughout the country. Ensure that you introduce yourself and your purpose in the letter, and close with a compelling call to action (have them reach you by telephone at 800-555-2930 or by email at your office, e.g., yourname@yourprovince.ca).
Tip:
As you plan your letter, imagine yourself as the CEO of a company and consider what a complex choice it would be to move to another province. 

Use the AIDA model for organizing your approach.

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