Unit VIII Essay Questions; International Business

Answer the following essay questions using a minimum of three sources for each response. Your paper should be at least three pages in length and use APA style guidelines. 

 

You are the CEO of ABC Washing Machine Company, and you want to market the front loaders  and dryers in the Czech Republic. Taking into consideration the mean income for this country is around 20,000 USD how would you market front load washer/dryers?

 

Your response should include:

 

Economic, legal, and political concerns:

 

political differentation and alteration strategies:

 

marketing mix strategies (price, promotion, and place):

 

explain each of the staffing approaches:

 

and discuss the advantages and disadvantages of each approach and provide examples of each one:

 

 

 

 

 

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