WALMART
Definition of the Task Environment– The competitors and their market shares– The products– The value added chain (discuss each segment)2. Key Success Factors in the Industry– What are ways to compete? (Hint: think of business-level strategies)– Historically, which of these have been most successful?– What distinctive competencies are required in the industry? (Hint: Whatmust a firm do well to compete effectively in this industry?)
3. Key General Environmental Factors– How have demographic changes influenced this industry?– How have technological and economic changes influenced this industry?– Which political and social trends have been most important to thisindustry?– Discuss global changes, and how this industry has internationalized4. Strategic Groups within the Industry– Identify strategic groups within the industry– Name key firms or SBUs in each strategic group– Provide a detailed discussion of your grouping criteria (i.e.,price/quality)– Provide an X-Y chart of the groups5. Key Issues and Future Scenarios– What key opportunities (in terms of products, vacant market niches, etc.)exist for this industry?– What key threats (in terms of new entrants, product life cycle, product
obsolescence, substitute products, etc.) exist for this industry?