PHC 312 Group Assignment Paper College of Health Sciences ASSIGNMENT COVER SHEET Course name: Health Communications Course code: PHC312 CRN: 26906 Assignment title or task: Students enrolled in PHC 312 in second term 2024 will be divided into groups (5-7 students per group). The first section will be designed to gain general information about the communication program. The second section will be designed to assess the student’s ability to draft a health communication plan. The group has 5 points to cover under the general program information section. The main communication program characteristics section will be designed to assess the group’s ability to provide basic information about the health communication planning process. The written health communication program plan must be completed and submitted to the instructor no later than 11:59 PM on (March 10, 2024). General program information 1. Name of the program. 2. Country and region (if applicable) where the program is based. 3. Time period (start and end dates). 4. Funding sources. 5. Give a short description of the program (maximum of about 250 words). Main communication program characteristics 1. Describe the overall goal of the program. 2. List the SMART objectives of the program. 3. Describe the target audience(s) of the program (primary and secondary audiences). ✓ Indicate the demographic and socioeconomic factors of the target population that have been measured. E.g. age, gender, income/socioeconomic status, education, occupation…etc. 4. Literature review: basing the communication program on current scientific knowledge and/or theoretical models and/or previous experience from other projects? One or two paragraphs about the problem. (300-500 words). 5. Describe the settings and communication channels. 6. Describe the development process of messages. 7. Describe the activities and timeline. 8. Describe the process/impact/outcome evaluation of the communication program that will be measured. Points that can be added as a bonus (NOT REQUIRED): • Describe the needs assessment that has been carried out. • Describe the environmental factors (i.e. factors beyond individual control) that the communication program addresses, if any. PHC 312 Group Assignment Paper • Does the communication plan have a special focus on vulnerable groups (socioeconomically disadvantaged people, ethnic minorities, children, elderly people, etc.)? if yes, specify the vulnerable groups. • Provide details of the pilot study if a pilot study has been performed. • Describe which stakeholders are going to be involved in the implementation and describe their roles. Group Number: Student name