company: tesla
1. company marketing  failures 
2. Existing Tesla product lines and brand
-The brakes will sometimes slam without warning. The range is often inflated. Autopilot is a mess. And now, according to Reuters, the suspension and steering columns on “tens of thousands” of Tesla vehicles are experiencing premature failure — sometimes after just a couple hundred miles of ownership
-Between late 2017 and early 2022, more than 400 Model 3 or Model Y owners told the automaker about power-steering failures, according to a Reuters review of customer messages sent through Tesla’s service app. Some reported outages of other safety systems at the same time
Existing product lines 
Model S: A mid-size luxury sedan
Model 3: A compact sedan

Model X: A luxury SUV
Model Y: A compact SUV
Tesla Semi: A vehicle
Cybertruck: A vehicle

Accessories 

Merch 
Car parts 
Brand 
“to accelerate the world’s transition to sustainable energy.” And its core values include “doing the best, taking risks, respect, constant learning, and environmental consciousness
Failures 
Although being an exceptional brand with so many successes, Tesla, just like any other company has had their fair share of failures in not only branding, but also their products themselves. A major historical marketing failure took place in 2019 when the chief designer Franz von Holzhausen decided to test the strength of the bullet proof window by throwing a steel ball directly at it which caused the window to shatter completely. Meanwhile this was during their demonstration it caused massive backlash not only on the brand but also, to the rest of the products as well. All of X (formerly known as Twitter) began bashing CEO Elon Musk and the company for not living up to their marketed expectations. Another failure of the company that has unfortunately been ongoing was the recall of over 2 million of their vehicles due to severe autopilot issues.