Contemplate your bond with your cherished brands and respond to the following inquiries (refer to Part-1 of Individual Assignment):
Delve into your perception, connection, and relationship with each of your favored brands.
Envision potential actions brand managers of both brands could take based on your insights from Question 1. Your responses should offer invaluable insights for brand managers to enhance customer engagement and strengthen brand loyalty.
CLOs being assessed: Following course learning outcomes will be assessed through this assessment:
Create key elements of brand architecture including the brand promise, brand purpose, brand identity, and brand reputation
Work-ready deliverables:
Prepare actionable deliverables: Customer Brand Relationship strategies tailored to enhance consumer engagement and loyalty.
This is the previous story that we developped
Personal brand story:
In the modern world filled with rhythm and innovations, Pepsi and B