Can you think of a time when you have been convinced to buy or do something, or even rejected to buy or do something, based off an ad you saw/heard/watched (this could be a print ad, billboard, radio commercial, bus stop ad, image, etc…)? What was the product, service, action that it persuaded you to do (or not do)?
What was it about the ad (was there someone famous/influencer, was it the brand’s reputation, or some type of credibility)? Did it appeal to your emotions and make you feel some way?