Mull et al. (2014). Rocky Mountain Chocolate Factory International. Journal of Case Studies, Vol. 32, No. 2, p. 27-32.
Review the case study above and prepare the necessary document as explained below.
Rocky Mountain Chocolate Factory(RMCF) has hired you as a consultant to help them with a planned expansion into a new market. In this final step, you need to create a PowerPoint presentation that will be presented to the CEO and board of directors for the RMCF. In this presentation, you need to include the major points covered in the previous modules, and use this information to present a cogent, logical argument for making the expansion into the country or region of your choice. Remember, your goal is to convince the CEO and board of directors that this move will work out for RMCF both from a business point of view and also affect their bottom line in a positive way. You can assume they have read your previous reports, but feel free to bring up major points or information from them to help support your presentation.
Based on the case study and other research you conduct:
Create a PowerPoint presentation that will be seen by the CEO and board of directors of RMCF.
Assume that you will be delivering the presentation, and understand that these people have access to your previous reports that you have written on various points of this expansion.
Based on the major points presented in your previous report, you need to create a compelling business case for executing the expansion into the market of your choice. Your PowerPoint should contain the following points in it as you make your overall recommendation in the presentation:
Factors important in the expansion

Market expansion method chosen
Role and effect of culture in the expansion
How recruiting, marketing, and human resource management will come into play

Role of investment in the international business

How group dynamics will factor in the expansion
Detail the organizational design and how the control function ties into the company’s strategy
Ensure your PowerPoint has an introduction and conclusion. The conclusion should provide a strong recommendation and an overall strategic reason for making this expansion into the country or region you are choosing.
Be sure to follow normal conventions for creating slides, work on keeping verbiage to a minimum on them, and utilize the speaker notes area as the place where you will write out your reasons and verbiage that you will use in the presentation and for each slide.