Case Study Analysis Report- TUI

    April 23, 2024

Introduction 
The introduction should draw from academic sources and include (but not limited to): 
A brief explanation of the aim of the case study report 
A definition of the internal business environment 
A definition of the micro business environment
A definition of the macro business environment. 
Section 1
This section should give a summary of TUI by including the following (but not limited to): 
Business overview (e.g., key events, products/services, business type, legal structure) 

Size (e.g., annual revenue, number of employees, scale of operation, market share) 
Sector and industry operations 
Direct and indirect competitors 
Organisational structure and leadership team. 

Section 2
This section should interpret the information provided by including the following (but not limited to): 
The impacts of increasing corporate tax rate after Brexit on TUI’s internal environment
How TUI can recover from challenges they are facing using internal environment 

Section 3 
This section should interpret the information provided by including the following (but not limited to): 
The impacts of increasing corporate tax rate after Brexit on TUI’s micro-environment
How TUI can recover from challenges they are facing using micro-environment. 
Section 4 

This section should use the information provided to analyse TUI’ macro environment: 
The impacts of PESTLE factors on TUI’ operations. 
How TUI can recover from challenges they are facing using macro-environment
Conclusion 
This section should include (but not limited to): 
Suggestions for TUI how to improve its operations considering the micro, internal and macro analysis.
Propose recommended strategies, possible limitations and possible action plan

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