Take our learnings and reread our old presentations to apply marketing insights and definitions to your findings.
Considerations:
 
· $1m to spend
 
· What type of alcoholic beverage will you launch? Whiskey, wine, RTD or something else? Why?
 
· What city, state will you launch? Why?
 
· What is the name of your brand? (Logo not required but maybe you do come up with one?)
 
· Where do you spend $1m (ABL, BTL, TTL or a sales person or sampling, be creative)
 
· What’s your price point?
 
· Use pics as examples.
 
· Who are your competitors?
 
· Brand position in category?