Exploring Customer-Centric Digital Transformation Strategies in Major UK Fashion Retail Chains
April 24, 2024
Chapter 3: Research Methodology
3.1 Introduction3.2 Research Design (Constructionism)3.3 Research approach (Interpretivism) (Inductive: Theory Development)
3.4 Data Collection (Qualitative, secondary data publicly available)3.5 Sampling method (Non-probability convenient sampling)
3.6 Data Analysis (Thematic Analysis)
3.7 Ethical issues and Accessibility3.8 Research Limitation3.9 Summary
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