Assessment Brief:
Chosen Company: HSBC Holdings
Introduction 
1. Identify and analyse the external environmental factors (e.g., political, economic, social, technological, and environmental) that have influenced the company’s strategic direction. 
2. Identify and analyse the internal environmental factors (e.g., organizational culture, resources, capabilities, and structure) that have influenced the company’s strategic direction. 
3. Evaluate the company’s response to these internal and external environmental factors in terms of changes to its strategic direction. 
4. Analyse the effectiveness of the  company’s response to these environmental factors.
5. Provide recommendations for how the company can better respond to these environmental factors in the future. 
Conclusion