MGT 201 TurkiWeek 7: Interactive Learning Activity
7.1 Learning Outcomes:
• Outline the different methods of segmenting a market.
• Describe how firms determine whether a segment is attractive and therefore worth pursuing.
• Articulate the differences among targeting strategies: undifferentiated, differentiated, concentrated, or micromarketing.
7.2 Action Required:
• Chapter Name: Read Ch-9 Segmentation, Targeting, and Positioning from Dhruv Grewal and Michael Levy (2020) “Marketing” (8th Edition). McGraw-Hill Education, Digital Version: ISBN13: 978-1-260-71743-3.
• Video Link: Watch the following  video link-
McDonald’s: Segmentation, Targeting, and Positioning-
https://www.viddler.com/embed/3568f26a
7.3 Test your Knowledge (Question):
• Discussion Question