Case Study – Read and respond (2 page minimum) to the following article by answering their initial question – “Why should academics and practitioners be interested in understanding the impacts of big data?”. Identify what your organization can learn about the potential value as well as pitfalls of improperly leveraging big data. What types of data does your organization struggle with analyzing and how could big data technologies assist? In reviewing table A1 in the article, which value dimension might most apply to your organization and why? Which issue dimension?
Fosso Wamba, Akter, S., Edwards, A., Chopin, G.,