Introduction 
Why did you select this particular opportunity for transformation? (i.e., why is it important)? 
What is the anticipated impact of a successful transformation of your selected transformation in the 0–6-month, 6–12-month, 1 year, 2 years time horizon?
What might the new experience look like (what data, process and people would the new transformation engage)? (200 words)
What tools do you need to enable this transformation? 
Conclusion