Trust is essential for businesses to build confidence with stakeholders and improve organizational commitment. Company cultures should promote open and honest communication practices addressing any issues that negatively impact morale.  
We discussed the case, GEOSOFT INC: LEADING ACROSS CULTURES. Let’s make good use of this case again.
What does Geosoft need to do to ensure the successful communication of its new technology strategy across its global operations and in each of its culturally distinct regions?  
Describe and analyze at least three different models for structuring the corporate communications function used by today’s multinational organizations. Identify and investigate real examples from real companies.  

In the role of a communications advisor to Geosoft, what would be your key recommendations to help the company successfully communicate its new customer intimacy strategy across borders? How would you measure the success of your recommendations? Substantiate your recommendations.
Finally, per the readings, is communicating and demonstrating empathy essential to building trust and a positive culture?
For each discussion, you must create one initial post and follow up with at least two response posts.
?  For your initial post, do the following:

Consider readings and lecture materials where appropriate
Use proper citation methods when referencing scholarly or popular sources.
? For your response posts, do the following:
Reply to at least two classmates outside of your own initial post thread.  
Demonstrate more depth of thought than saying things like “I” agree.” “f you agree or disagree, or have something else entirely to add, please provide information from the reading to support your point of view.