Think back to lessons learned in StartUp 1: How Not to Pitch a Billionaire. You’ll first need to come up with a business idea — it could be one you’ve already explored in this class (Business Model Canvas assignment) or in another. Your pitch should cover the following information:
What are you offering?
Describe it. Is it a product or service?
What problem does it solve? How does it solve it?
Who are you customers?

Who is going to buy your offering? Who will use it?

Describe your ideal customer – how old are they? Where do they live? What types of things do they like?

Approximately how many of them are there?
Why do your customers care?
How does your offering make your customer’s life better?

How is your offering better than other options that solve this problem?

Who are you? What are your knowledge, skills, and abilities?
Who’s on your team and what knowledge, skills, and abilities do they bring to the table to help make this offering?
Are there other skills or expertise you need that’s not on your team to make this happen? If so, what? Where might you find a person to join your team who can help?
Make an ask for support – what help do you need to make this happen?

It’s important you think about your audience. In this case, you can choose who your audience is — friends/family, classmates, investor, etc.

Your pitch should follow the “Pitching Your Passion Download Pitching Your Passion” framework.
For this assignment, you should submit a video of your pitch. It’s up to you whether or not you want to use slides.