Case Study Congratulations, you have just been hired as the new Marketing Manager for WSE Landia! On your first day, the General Manager welcomes you with a cup of coffee and a spreadsheet showing the marketing and sales funnel data for last month. “Welcome to the business! Please take this coffee, you are going to need it!!”, he starts. “I am so glad you have joined the business; we really need a marketing brain like yours. You see, we need to find a way to increase our contract sales by 20% , whilst improving our return on investment (ROI) from 3.5 to 5 so we can increase our profitability”, he explains. Your task is to put together a set of recommendations to achieve this result over the next 3 months. What actions would you take and in which priority order? Also indicate any additional information you would need to inform your proposals and your main assumptions. Good luck! Data Set Please use this data to find a way to: • Increase Contract sales by 20% • ROI (Return from Investment) from 3.5 to 5 to increase profitability Definitions • • • • • Leads: People that submitted a form or called in to speak with Wall Street English Contacted: People we were able to speak to on the phone Booked appointment: People that agreed to have a conversation with a sales consultant Shows: People that had a conversation with a sales consultant Contracts: People that bought a course • ASP: Average sales price *The full document will be sent to you via email.