Prompt: Case 13.2: Whole Foods Market, Inc.
Please respond to the following.
? Please respond in writing to the issues presented in this case by preparing two documents: a communication strategy memo and a professional business letter.
? In preparing these documents, you may assume one of two roles: you may identify yourself as a Whole Foods Market senior manager who has been asked to provide advice to CEO John Mackey regarding the issues he and his company are facing. Or, you may identify yourself as an external management consultant who the company has asked to provide advice to
him.
? Either way, you must prepare a strategy memo addressed to Mr. Mackey that summarizes the details of the case, identifies critical issues, discusses their implications (what they mean and why they matter), offers specific recommendations for action (assigning ownership and suspense dates for each), and shows how to communicate the solution to all who are affected by the recommendations.
? You must also prepare a professional business letter for Mr. Mackey’s signature. That document should be addressed to all Whole Foods Market
employees, explaining what happened and the actions the company is taking.
Resource Inventory
O’Rourke, J. S. (2019). Management communication: A case analysis approach. (6th ed.). Routledge. ISBN: 978-0-367-17812-3