Consider a public relations or marketing campaign you can recall that impressed you. Was it a new product launch, a plea from a non-profit, public information, or a special event? • What about it caught your eye, and why do you think it was successful or not?
• Prepare a 2 ½-3 page written citing your opinion. Use specific examples and details about the campaign that you believe made it effective or not. • Conduct research. There is a lot of research on the success of specific campaigns and how well they were able to accomplish their goal. While I want your opinion, I also want to see
some back-up information on the campaign.
• Prepare as follows: • Typed and double-spaced • APA Format is required. • Bibliography/Reference page must be included. • All sources or quotes used in text must be cited.