Based on the current position of your new division in the simulation and your goals for coming quarters, analyze market consumer data, competitive data, and real-world digital marketing options to develop a summarized digital marketing plan for your division that benefits growth and considers competition. In 500-750 words, address the following:

Digital       marketing analysis and budgeting strategies: Based on your      analysis of markets and consumer data, discuss the decision to shift all      or a portion of your division’s promotional budget in the simulation to      digital marketing. 
Digital      marketing strategies for organizational growth: Discuss the      decision to shift all or a portion of your division’s promotional budget      in the simulation to digital marketing. Discuss the digital marketing      strategies that will be used to promote organizational growth. Consider      factors including B2B verses B2C considerations in digital media, target      market coverage, exposure, analytics, and costs.
Digital      media impact: How would the addition of digital media options      influence your division’s overall promotional plan? Consider the five      elements of the promotion mix.
Digital      media types and options: Include examples of specific social      media platforms, blogs, websites, applications, etc., and a justification      for each based on your division’s goals. Use real-world data by      researching the outlets/platforms, reviewing media kits when available,      and citing available sources on exposure, targeting options, and      other factors.
Digital      marketing ties to relationship marketing: Explain how your      digital marketing strategy will improve relationship marketing efforts and      increase revenue.
Monitor      digital media: How will you monitor effectiveness and adjust      your strategy based on your division’s goals? What tools would you      recommend measuring the effectiveness of reaching these goals?

You are required to include both academic and professional references (e.g., data on analytics, platform use data) to justify your plan.