ASSIGNMENT: Experimenting and Testing – Discuss in your paper how to build a successful testing program and the importance of setting goals before you test, include why a hypothesis is so important.
Class:  You may find newer and older resources listed each week in the Lessons and Assignments; however, the older resources are still relevant in content and concept.  The relevancy is noted in that they build on the structural foundation of web analytics.  We must be aware that Web Analytics is always in motion, and organizations are seeking to create actionable insights driving the decision making process. 
Class, please feel free to explore your own research for eBooks, journals and articles that best answer the topics and assignments.  Do your best to locate resources that are no more than three (3) years old. PLEASE DO NOT USE WIKIPEDIA AS A RESOURCE AND OR REFERENCE.
Please be sure to review Lesson 5 for a complete listing of many resources you may find useful and relevant.
2016: Google Analytics – Benefits of Experiments: (Be sure to read the sections to the right of the page in the right side menu) 
2013 – A wonderful source for your review, many topics and answers can be found here in this book located in the APUS library.  For week 5 check out Chapter13 regarding A/B Testing of the eBook below online in the APUS library.
Practical Web Analytics for User Experience: How Analytics Can Help You Understand Your Users By: Michael Beasley Morgan Kaufmann Publishers © 2013 (251 pages) ISBN:9780124046191
Articles: Agile Web Analytics a New Buzz Word
2013: Agile Analytics a New Buzz Word: What in the World is Agile Analytics? How does it apply to Web Analytics? Agile Analytics a New Buzz Word.pdf
2012: Agile Analytics – Ken Collier Agile Analytics.pdf
Please submit a Word Doc with your answers in 500 words or more, and use APA references in support of your answers. Be sure to place your Name and Class on your submission, for example:
Smith, John WEDB122 I001 Fall 15
Assignment 5 Readings: Please review the Week 5 Lesson for the reading materials.
Lesson Objectives:

Demonstrate the importance of understanding user interactions
Explain how the web analyst should be aware of visitor site usability
Explain the importance of testing and settings goals and hypothesis 

Grading Rubrics
WEBD122 Intro to Web Analytics Assignment Rubrics
Week 5 Assignment Grading Rubric All written assignments will be assessed according to this rubric.  
Assessment Rubric
Exemplary
Accomplished
Developing
Beginning
Points Available
Comments
Explain in your paper how to build a successful testing program, demonstrate the importance of understanding user interactions.
Student effectively completed the assignment.
Student partially completed the assignment.
The student provided limited and meaningless substance completing the assignment.
Student failed to complete the assignment.
30
Explain the importance of setting goals before you test.  Explain how the web analyst should be aware of visitor site usability.
Student effectively completed the assignment.
Student partially completed the assignment.
The student provided limited and meaningless substance completing the assignment.
Student failed to complete the assignment.
30
Include why a hypothesis is so important. Explain the importance of testing and settings goals and the hypothesis.
Student effectively completed the assignment.
Student partially completed the assignment.
The student provided limited and meaningless substance completing the assignment.
Student failed to complete the assignment.
30
Writing Format – You Must Submit a MS Word Document
Write the paper in APA format. Grammatical, spelling or punctuation—the writing is grammatically correct, clear and concise.  The response is well formulated and easy to read and understand.  Correct terminology was used when needed. See references below:
What is plagiarism? | Scribbr: https://www.youtube.com/watch?v=Uk1pq8sb-eo
Writing Help: http://apus.libguides.com/c.php?g=241212