Competency

Analyze an organization’s value proposition.
Distinguish factors that influence buyer behavior.
Assess branding strategies for achieving marketing goals.
Evaluate current and emerging digital marketing strategies.
Determine the success of marketing campaigns using data analytics.
Create marketing communication strategies to achieve organizational goals.

Student Success Criteria
View the grading rubric for this deliverable by selecting the “This item is graded with a rubric” link, which is located in the Details