This is the book: https://login.vitalsource.com/?redirect_uri=https%…- It’s the Marketing Strategy book.
Responses to two peer posts will come later.
Read Case 4 in your textbook, “Apple Bites Back”. Respond to these questions:
1. Identify the problem statement for Apple bites back.
2. How has Apple developed extreme loyalty among consumers that has resulted in an almost cult-like following?
3. Identify what Apple will need to do in order to maintain product innovation and customer loyalty.
4. Research Apple’s recent AI (Apple Intelligence) announcement and address how you think it will enhance customer loyalty.
Provide at least TWO resources to back up your insights: At least one should be the textbook/the case itself, and at least one should be related to Apple Intelligence. Feel free to add any others related to your research on customer loyalty.
Make sure to include references to the weekly learning materials and/or additional research on the topic that you conduct, in order to connect your ideas to the concepts we are learning. Properly cite your reference at the end of your post.