Discussion Points:
Benchmarking and setting goals are very important in driving action; it encompasses getting inside the mind of the customer you are trying to reach. Dealing with human beings as you know can be difficult there are so many variables to consider. 

Discuss the importance of Benchmarking and Setting Goals. Include your understanding of Internal and External Benchmarking.

Helpful Readings: Be sure to review the Week 6 Lessons for additional reading materials and information. (You may use these or select your own from your own research)
Additional and helpful resource:
Helpful Readings: Be sure to review the Week 6 Lessons for additional reading materials and information. (You may use these or select your own from your own research)
Additional and helpful resource:
Locate book “Web Analytics an Hour a Day” by Avinash Kaushik in the APUS Library, Chapter 11 pages 263 –296 and Chapter 12 pages 297-347 will be most helpful.
5 4 Actionable Tips To Kick Web Data Analysis Up A Notch, Or Two.pdf
Instructor Lecture Week 6 – Web Analytics Benchmarking.pdf
Competitive Intelligence Analysis Metrics Tips