COMM571 Portfolio : Brand Critique Individual assignment Submit to :Turnitin 2000 words annexes maximum 5 pages. Citations and referencing 12 font and double spaced. Please do not submit diagrams without explanations or justi cation of your decisions. This will result in a zero grade for that section or map. Due week 6 Choose one brand to critique (Not the same as your peers. Please check with me before starting) Choose a brand that uses multiple channels. (It can be local, B2B or international). Objective To understand how the brand aligns it’s channels with the customer segments and make suggestions for improvement. Details 1. Use the resources for analysing the online market place (pg 54 of text book) a) use google trends