ASSIGNMENT DETAILS
Brand Extension Marketing Plan
In this assignment, you will be assessed based on the following Outcome:
GB530-2: Evaluate methods for market segmentation, targeting and positioning.
Introduction: The assignment in this unit is to complete a component of a Brand Extension Marketing Plan for one new product on the behalf of an existing for-profit organization.
Using the Marketing Plan guide found in Course Documents, complete and submit the following components of your Marketing Plan.
Unit 3 Marketing Plan: Connecting with the Customer 
3.0 MARKETING STRATEGY
3.1 Mission (review “mission” in Chapter 2 of the Kotler