Week 5: Interactive Learning Activity Chapter-5 Learning Outcomes: 1.2 Communicate better, knowing that good communicators make better managers and that communication is a dynamic process basic to individuals and organizational life. 3.1 Analyze effective business letters, memorandums, and case studies. Action Required: Read Chapter from textbook Test your Knowledge (Question): Discuss the goals of […]
Company: Diageo Introduction Integrated Digital Marketing Campaign of Diageo (Promotional Mix) Advertising (How Diageo can use this to promote their product) Sales Promotion (How Diageo can use this to promote their product) Social media marketing (How Diageo can use this to promote their product) Sponsorships (How Diageo can use this to promote their product) Public relations […]
5.2 Action Required: Motivating your employees is one of the most vital managerial activities. An organization with motivated employees means a highly engaged, committed and productive workforce. As a manager, you must be able to influence and guide the behaviour of your employees. The purpose of this interactive activity is to demonstrate your understanding […]
5.2 Action Required: Required Readings: Chapter 7: Designing Interventions. Chapter 8: Managing Change. TEXTBOOK: Cummings, T.,
1 What role do you think individual behaviors plays in socioeconomic health inequalities? 2 What problems are associated with the use of classification systems for social class?