Competency Analyze an organization’s value proposition. Distinguish factors that influence buyer behavior. Assess branding strategies for achieving marketing goals. Evaluate current and emerging digital marketing strategies. Determine the success of marketing campaigns using data analytics. Create marketing communication strategies to achieve organizational goals. Student Success Criteria View the grading rubric for this deliverable by selecting […]

Power can be viewed as a positive (e.g. self-control, political skills, inner strength, ability to lead others, etc.) or as a negative (e.g. aggression, manipulation, taking advantage of others, etc.). Incorporating what you read in Chapter 12 regarding power (legitimate, expertise, reward or coercive, and referent), please respond to only one of the following prompts:  Your assistant director […]

 1.      What is the difference between structured and unstructured data? Why is it important for digital analyst to know what they are working with when it comes to data structure in marketing?  2.  What are the 6 steps of social media analytics. Describe each step and then provide a justification why this methodology works in […]

 The potential for corporate fraud is always a consideration when using or even adopting an AIS. Even simple tools like Excel are useful in drawing information from accounting records found in an AIS. S

  Analyze the data breach involving an AIS and create an 8-10 slide presentation that effectively communicates the following: Summarize relevant aspects of the case to effectively reveal the nature of the data breach and fraud. Consider areas such as perpetrators, victims, compromised systems, type of intrusion, outcomes, et cetera. Describe 3 conditions that likely […]