1. Choose one hardware consumer product for Microsoft to focus on for consumer (not business to business) growth 2024-2025. This brand will be the product that Microsoft is counting on for revenue growth.  Refer to the case above. Provide facts and reasoning supporting your choice of at least 150 words.
2. State the brand promise of the chosen brand. (BRAND is the CATEGORY that provides (BENEFIT), (BENEFIT) (BENEFIT). Only one benefit is needed, maximum of three.
Consumer Product Options for Marketing Focus
> Surface