The IMC Campaign we are going to use is Apple’s Shot On Apple Campaign
Why Apple’s ‘Shot On iPhone’ Campaign Is Important (forbes.com)
OVERVIEW
The Research Paper: Integrated Media Communication Message Analysis Assignment willhelp you identify key concepts related to IMC campaign development being practiced in realworld scenarios. Although this assignment is listed as a research paper, you are encouraged toview it as a case study. Through this Research Paper: Integrated Media CommunicationMessage Analysis Assignment, you will select an award winning campaign and analyze howthe campaign compares to concepts discussed in this course. This Research Paper: IntegratedMedia Communication Message Analysis Assignment will serve as an example for IMCcampaign development research, and provide insight regarding key concepts in this course, suchas (but not limited to): Situation Analysis, Message Analysis, and Praxis related to IMCcampaigns in the marketplace. In general, this Research Paper: Integrated MediaCommunication Message Analysis Assignment helps you fulfill learning objective numberone—equipping you to formulate an applied working knowledge of the Integrated MarketingCommunication (IMC) toolbox.INSTRUCTIONSFor this Research Paper: Integrated Media Communication Message Analysis Assignment,you are required to discuss an outstanding creative work done by the Wieden Kennedy agency.Find an example of award-winning advertisement by W K (note- other award winning worksmay be considered, but must first be approved by the course facilitator). Discuss why yourchosen IMC campaign has been recognized for its creative excellence. You must provide aminimum of 10 resources, not including the textbook or biblical references. Research Paper:Integrated Media Communication Message Analysis Assignment should be between 7 to 10pages, not including the title page, abstract or reference page. Lastly, you are expected to abideby and follow APA formatting for this Research Paper: Integrated Media CommunicationMessage Analysis Assignment.A detailed outline is provided on the next page:Consider the following outline for your Research Paper: Integrated Media CommunicationMessage Analysis Assignment– Title Page– Abstract– Introduction- summarize key take away your paper hopes to illuminate– Context for the ado Consider- brief description of the company, the product/service, the marketsegment, the opportunity/threat, and the competition– The message behind the ad.o Consider- What is the company really saying from this ad? How does thismessage relate to the company, the service/product, and the time the ad wasdistributed? Most importantly, what is it about that ad that motivates the targetmarket? Why is the message persuasive and how does it help connect your targetmarket to the company’s service/product?