Competitive Analysis ON AMD (Advanced micro Devices) :
1. Examine the industry’s dominant economic characteristics. These characteristics include:• Market size• Market growth• Number and size of competitors• Number and size of customers• Degree of vertical integration of competitors• Industry profitability• Having economies of scale• Steep experience curves• Differentiated products• Degree of technological innovation,• Having global competitors• Barriers to entry and exit.2. Identify the driving forces of the industry. Driving forces are forces that make the industry to change.3. Determine how strong is each of the five competitive forces (barriers to entry, substitute products,relative bargaining power of suppliers, relative bargaining power of customers, and relative rivalryamong competitors).4. Predict what strategic moves the rivals will do.5. Determine the key success factors of the industry.Identify the competitive opportunities, and threats. Use exhibits, charts and tables to illustrate youranalysis.