1. Consider what you have read in the articles and in the lesson materials so far. You have learned that web analytics requires actionable metrics. (In your own words not copied from the book or a reference) analyze what you have read and give examples in your answer with explanations. (20 Points)
Your Question: What are the five (5) Actionable insights you learned in Lesson One reading? For each of the actionable Insights you list, describe in a sentence or two what each means.
Student Answer: (your answer goes here)
2. Selecting the right analytics tool is an important process in web analytics and for the organization that will be using the metrics to base business decisions and strategies. It is also strategically important for a company to hire an experienced web analytics professional to make sense of the data collected. (20 Points)
Your Question: In Week 2 you explored the 10/90 Rule of Avinash Kaushik. What are some of the pros and cons of using this 10/90 Rule? Describe in your answer why this rule may or may not work for many small to medium companies.
Student Answer: (your answer goes here)
3. With the many advancements in mobile and web technologies, users are accessing the web at an alarming rate to conduct business and shop. Many organizations have adopted mobile versions of their company websites to cater to these mobile users, and to make their web experience on the mobile device user friendly. Please answer the question below. (20 Points)
Your Question: Research and describe how Google Analytics tracks mobile users. Additionally, describe why a company should use web analytics or digital analytics to track visitors and customers using mobile devices.
Student Answer: (your answer goes here)
4. Search engines are constantly changing their algorithms forcing you the analysts to face an uphill battle in keeping your site optimally indexed. (20 Points)
Your Question: Research and describe how Google Analytics manages its Search Engine algorithms. Please also describe what steps you can take to meet these for a company.
Student Answer: (your answer goes here)
5. In Week 2 Learning materials you read and explored “Quantitative Analysis – Components of Successful Web Analytics Strategy” Customer Behaviors. (20 Points) Your Question: Explain why customer behaviors are one of the hardest to understand in web analytics. Describe some of the factors mentioned about fickle customers and the changing of their minds. Be sure to answer both questions.
Student Answer: (your answer goes here)
NOTE: Please, rename this document as “webd122midterm_lastname,firstname”, and upload it for grading.
Looking forward to your replies,
Good Luck
Mid-Term Grading Rubric all answers require 150 words or more to answer.
Question
Points
Q1: Student described the importance of Web Analytics to an organization and the new responsibilities of the web analyst. 20 Points
No references needed for this first question must be in students’ own words.
20
Q2: The student described why the selected web analytics tool is interesting and what features it offers that may be attractive to an organization to begin using. 15 Points
The student used APA 6th Edition references and in-text citations within the answer. Do not use quotes of any sort in your answer, paraphrase your answer of what the author is trying to say, then cite. 5 Points
20
Q3: The student explained why organizations should track mobile users and explained the importance of this mobile area that deserves the web analyst’s attention. 15 points
The student used APA 6th Edition references and in-text citations within the answer. Do not use quotes of any sort in your answer, paraphrase your answer of what the author is trying to say, then cite. 5 Points
20
Q4: The student explained how Google Analytics manages its Search Engine algorithms and the many changes. The student explained the steps required to stay ahead of or stay on par with the search engines as they constantly change their algorithms, student described what steps you can take. 15 Points
The student used APA 6th Edition references and in-text citations within the answer. Do not use quotes of any sort in your answer, paraphrase your answer of what the author is trying to say, then cite. 5 Points
20
Q5: The student explained the importance of SEO and the various ways it can be utilized, in addition, the student included how to measure the success or failure of your efforts. 15 Points
The student used APA 6th Edition references and in-text citations within the answer. Do not use quotes of any sort in your answer, paraphrase your answer of what the author is trying to say, then cite. 5 Points