Module 05: Discussion
Analytics, Techniques, and Risks 
Discuss why it’s important to remember that the business of digital analytics isn’t about tools. 
Choose one of the follow options to discuss:
Option 1: Identify a recent data breach or privacy scandal related to digital marketing. Discuss the impact of the incident on the company involved and the actions they took to address the situation. Finally, propose measures that could have been taken to prevent the incident from occurring.
Option 2: You are launching a new e-learning platform. How would you conduct a target audience analysis to identify the most promising market segments? What demographic, interest, and behavior-based criteria would you consider? How could you use audience analytics strategies and platforms to gather and analyze the necessary data?
Option 3: You are developing a new mobile fitness app. How would you analyze the target audience’s behavior on social media, blogs, and mobile technology to optimize your inbound marketing strategies? What techniques and tools would you use to gather and prepare the data? How could you use the information to personalize the user experience and improve the app’s effectiveness?
This is a post first discussion, you must post before you see others discussions.  Discuss the concepts, principles, and theories from your textbook. Cite your textbooks and cite any other sources if appropriate.