Prior to beginning work on this discussion, review Chapter 13: Global Marketing Communications Decision I Advertising and Public Relations, and The Toyota Recall Crisis: Media Impact on Toyota’s Corporate Brand ReputationLinks to an external site. article.
The promotion (P) of the marketing mix includes advertising, sales promotion, personal selling, direct marketing and public relations. Public Relations (PR) “is a strategic communication process that builds mutually beneficial relationships between organizations and their publics” (Green