ECOM 322: Social Media Marketing 2nd Semester/2023-2024 Discussion Question Write a report discussing the following points: 1. Two of the most creative/successful social media marketing campaigns in Saudi Arabia (In 2022-2023). For each campaign: ▪ Give the reasons behind their success? ▪ What is the added value of this marketing campaign for the company/organization? 2. Two social media marketing campaign in Saudi Arabia that failed (Last two years). For each campaign: ▪ Why did the social media marketing campaign fail? ▪ And what can we learn from them? Notes: ▪ For each case, provide the following information: Company Name, Campaign Name and Social media platforms used. ▪ Examples can be a profit or non-profit organization. Presentation: ▪ Prepare a presentation answering the previous questions and what are the criteria that guide you to evaluate the campaigns? Assignment Guidelines: ▪ This assignment is an individual assignment. ▪ All students are encouraged to use their own word. ▪ Your Assignment must include: ▪ Cover page and make sure to include the cover page with all information required. One mark will be deducted if there is no cover page. ▪ A title that well represents the content of your report. ▪ A “References” section listing all sources included. And ensure that you follow the APA style in your report. ▪ An opening paragraph. ▪ The main body of your report. ▪ Use Times New Roman, 12 font size, 1.5 line space and adjusted text. ▪ A mark of zero will be given for any submission that includes copying from other resource without referencing it. ▪ Your report length should be between 600 to 800 words. ▪ Assignment must be in word format only no PDF. ▪ Your file should be saved as: Your name – CRN – ECOM322- Discussion.doc ▪ You must check the spelling and grammar mistakes before submitting the assignment. ▪ Up to 20% of the total grade will be deducted for providing a poor structure of assignment. Structure includes these elements paper style, free of spelling and grammar mistakes, referencing and word count. ▪ The suggested duration for the presentation is 10 minutes with 5 minutes followed by Q