For this assignment, you are required to address a real-life scenario in business. In this exercise, you will act as a leader of a large technology firm that focuses on customer relations management (CRM). The firm’s premium computer software products include superior interface design and are always current because of the software as a service (SAAS) platform. The board of directors decided that it could leverage the company’s competencies in its current industry through expansion and creation of a new business unit in a different industry. The overall goal is to increase profitability. You will develop a strategy to achieve that goal.