Describe in detail 3 specific customer groups you think will be interested in your product or service, (age, gender, education, occupation, ethnicity, family status, preferences, affiliations, values, etc.).
Explain the reasons you think each group of potential customers will be interested in your product or service.
Describe how you will approach these customers about buying your product or service.
Explain how you will deliver and the factors you will consider when pricing your product or service.
Assess your anticipated gross margin, operating costs, and profit margin. Explain how you will grow your business in the first five years with these in mind.