Topic: Exploring Customer Relations Strategies through Relationship Marketing in the UK Ecommerce Sector
Literature Review*
Introduction
Analyse the adoption of online digital platforms for recruitment in the IT services sector of India 
Assess the advantages and benefits of using online platforms for enhancing recruitment practices
Explore the challenges and limitations associated with leveraging online platforms for recruitment in the Indian IT services industry 
Theoretical framework (Social Exchange Theory and Resource-Based View (RBV)
Summary