Please look at the attached document for review. Two discussion questions are due by Thu, and another assignment is due by Sunday. 

Week5.docx

Module 4 Discussion
Purpose
The purpose of this assignment is to help you learn the fundamentals of AI and its application in business contexts.
Action Items
· Find a non-academic article or video that discusses a general overview of AI.
· Post the link to the article or video, a short synopsis of what the article or video was about, why you think this is important and/or how you could apply the information in the article. Your post should be 100 to 150 words in length and contain at least 2 references.

Module 4 ChatGPT Assignment: Marketing Campaign
Overview
To start, develop a product, product extension, service, or service extension. This should be something simple – don’t make it overly complicated. (Use ChatGPT to help brainstorm ideas.)
Then, research how AI could be used to enhance marketing efforts for that product or service. For ideas, watch this video:

Next, develop a marketing slogan (around 10 words or less) and continue to refine the slogan until you believe it will resonate with your target market.
Finally, develop a promotional campaign using ChatGPT for that product or service (you can use ChatGPT to determine what should go into a promotional campaign). For ideas, watch this video:

Use ChatGPT to refine and edit your campaign until it is well-written and effective, then edit the response and make necessary changes. Your final campaign should be creative, engaging, and demonstrate an understanding of how AI can be used to enhance marketing efforts.
Conclude your assignment with a few paragraphs explaining how your decided to refine your prompts to receive a better output.
Action Items
1. Review the rubric for this assignment.
2. Using the information provided in the Overview, create a slogan and promotional campaign for a product, product extension, service, or service extension.
3. In your submission, include the prompts you provided to ChatGPT along with the ChatGPT responses (copy and paste them in your assignment). 
4. By the due date indicated, submit the prompts, the final slogan, the final campaign, and a couple of paragraphs explaining how you decided to refine your prompts to get better information. 

Case Study