Please critically analyze the following questions:
How does the history of the healthcare system, and healthcare marketing within that system, affect each generation’s views and attitudes toward healthcare and healthcare marketing?  
How would you approach conducting marketing research for a large healthcare organization? What elements, if any, would you have to consider when working with a healthcare organization’s marketing campaign specifically? In addition, compare to marketing research for other industries. 

Which steps of marketing management seems as though it would be most challenging, and why? Use examples to support your response. 
From a marketing professional’s perspective, what are some of the benefits and challenges of the various types of providers in the healthcare industry?
Textbook: Thomas, R.K., 2020. Marketing Health Services (4th ed). Chicago: Health Administration Press.